Los Cabos · Mexico
AZURE
Private yacht charters.
The summit of stillness on the Sea of Cortez.
Identity
AZURE
Yachts · Los Cabos
AZURE
Yachts · Los Cabos
AZURE Yachts
Inline Lockup
Palette
Quiet by design
#0A1A26
Abyss
Primary text
#5A6970
Slate
Secondary text
#7A8890
Mist
Accents
#B0B8BC
Haze
Subtle dividers
#E4E8EB
Pale
Light backgrounds
#FAFBFC
White
Page background
Typography
Display
Azure
Cormorant Garamond · Light
Body
Private yacht charters at the summit of luxury. Curated experiences on the Sea of Cortez, designed for those who seek stillness.
Inter · Regular 400
Labels
Los Cabos · Mexico
Inter · Uppercase · 0.4em Tracking
Voice
Azure — the blue between sky and sea.
Not the horizon you chase,
but the depth you enter.
A name that speaks to depth, to clarity, to the endless blue where sky meets sea. Where others promise the summit, Azure promises the depth — vast, calm, yours.
Comparison
Cenit & Azure
Current
CENIT
Zenith — the point in the sky above. Aspirational, celestial.
Proposed
AZURE
The blue — where sky meets sea. Deep, calm, boundless.
Palettes
Color Directions
Five tonal directions — each maintains the same minimal structure, only the palette shifts.
Los Cabos · Mexico
AZURE
Private yacht charters
Warm Earth
Sun-baked and Mediterranean
Ink
Primary
Second
Light
Accent
#C4A882
Los Cabos · Mexico
AZURE
Private yacht charters
Deep Ocean
Cool and maritime
Ink
Primary
Second
Light
Accent
#3A4A55
Los Cabos · Mexico
AZURE
Private yacht charters
Sage & Stone
Spa-like and natural
Ink
Primary
Second
Light
Accent
#B5C0AE
Los Cabos · Mexico
AZURE
Private yacht charters
Pure Monochrome
Gallery minimal
Ink
Primary
Second
Light
Accent
#8B8478
Los Cabos · Mexico
AZURE
Private yacht charters
Desert Dune
Warm and arid
Ink
Primary
Second
Light
Accent
#A88B5E