Partnership Proposal — Confidential
AZURE
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Soho House
Private yacht charters for Soho House Los Cabos members — curated, independent, and uncompromising.
Prepared for Soho House Los Cabos · June 2026
Partnership Terms
Partnership
Compensation
On every charter booked through the Soho House partnership. No minimums, no complicated tiers.
Average Charter Value
$3,500 – $11,200
Per booking
Your Commission
$525 – $1,680
Per booking · 15%
Member Benefit
Priority Access
VIP treatment & pricing
Projected Monthly Revenue to Soho House
Based on conservative average charter values and 15% commission. Actual figures may exceed projections during peak season (November–May).
| Charters / Month | Avg. Charter Value | Commission (15%) | Monthly Revenue |
|---|---|---|---|
| 20charters | $3,500 – $7,500 | $525 – $1,125 | $15,000/mo Range: $10,500 – $22,500 |
| 25charters | $3,500 – $7,500 | $525 – $1,125 | $18,750/mo Range: $13,125 – $28,125 |
| 30charters | $3,500 – $7,500 | $525 – $1,125 | $22,500/mo Range: $15,750 – $33,750 |
Conservative (20/mo)
$10,500/mo
Monthly · avg $3,500 charter
Low season estimate
Moderate (25/mo)
$18,750/mo
Monthly · avg $5,000 charter
Year-round average
Strong (30/mo)
$33,750/mo
Monthly · avg $7,500 charter
Peak season potential
Annualized: $126,000 – $405,000 in recurring annual revenue to Soho House Los Cabos, with zero overhead or operational burden.
The AZURE Advantage
Why Your Members Deserve
Better Than a Single Fleet
Most charter brokers in Cabo are tied to one group of yacht owners. That means they only recommend the boats they're obligated to push — even when those boats aren't the best fit, or aren't maintained to the standard your members expect.
Truly Independent Recommendations
We have zero financial or contractual ties to any single fleet owner. Our only allegiance is to the guest experience. That means we recommend the right yacht, the right crew, and the right itinerary for each booking.
Dynamic Fleet Curation
Because we don't commit to one group of owners, we can bring yachts in and out of our offering freely. If a vessel's standards slip, we quietly remove it. If a stunning new yacht enters the market, we add it immediately. Your members always get access to the best — never a stale, locked-in roster.
Quality Without Compromise
We personally vet every vessel. Maintenance records, crew credentials, safety equipment, galley hygiene — nothing is taken on faith. If a yacht doesn't meet our standard, we don't offer it. Period. Your reputation is on the line with every recommendation; we treat that responsibility seriously.
Personalized, Not Packaged
Every charter is built around the member's vision — celebration, corporate retreat, family day, proposal. No cookie-cutter itineraries. Our concierge handles transportation, catering, photography, and every detail Soho House members expect.
An Extension of Soho House
Every interaction — from the branded digital fleet brochure your concierge shares, to the way we coordinate timing and preferences, to the follow-up after the charter — is designed to feel like a natural extension of Soho House hospitality. We operate at the standard your members expect: discreet, polished, and effortless.
Market Reality
Same Commission.
Radically Different Service.
Most charter brokers in Cabo offer 15% — the number isn't the difference. The difference is what your members actually receive. Fleet-locked brokers recommend what's best for their owners. We recommend what's best for your client.
| AZURE | Fleet-Locked Brokers | |
|---|---|---|
| Fleet Selection | Curated from all available yachts in Los Cabos | Limited to vessels they own or manage |
| Recommendations | Independent — best yacht for the guest | Biased — best yacht for the owner |
| Quality Control | Continuously reviewed; vessels added & removed | Static fleet; quality drifts over time |
| Maintenance Standards | Personally vetted; subpar vessels rejected | Incentivized to book regardless of condition |
| Member Experience | Tailored itineraries with full concierge | Off-the-shelf packages |
| Service Philosophy | What's best for YOUR client | What's best for their owners |
Member Experience
What Soho House Members Receive
Featured Fleet
The 130
Mega Yacht · Up to 20 guests
100' Flybridge
Luxury Yacht · Up to 30 guests
80' Sunseeker
Luxury Yacht · Up to 25 guests
66' Lagoon
Catamaran · Up to 30 guests
Full fleet of 15+ vessels across 4 categories available for member bookings.
Simple Process
How the Partnership Works
Soho-Branded Digital Brochure
We design a custom, Soho House-branded digital brochure showcasing our curated fleet — professionally photographed, with detailed vessel information. Your concierge team has a beautiful, on-brand asset to share with members. We're also exploring an interactive app experience to make fleet browsing even more engaging for their guests.
Guest Browses & Selects
The Soho House concierge provides the digital brochure to the guest. They browse the fleet at their leisure and select the yacht that speaks to them. No pressure, no upsells — just informed choice.
We Check Availability
Once the guest has chosen, your concierge team sends us the details. We confirm availability, handle all logistics with the vessel operator, and coordinate timing, catering preferences, and any special requests.
Seamless Coordination
We work directly with your concierge team to finalize every detail. Your team stays in control of the member relationship; we handle the operational heavy lifting behind the scenes.
Let's Talk
Ready to Bring the Best of
Los Cabos to Soho House?
We'd love to present this in person, walk through the fleet, and discuss how we can tailor the partnership to Soho House Los Cabos.
AZURE · Curated Yacht Charters · This proposal is confidential and intended solely for Soho House Los Cabos.