Strategic Partnership Proposal — Confidential
AZURE
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Soho House
A premium yacht experience exclusively for hotel guests — designed to generate value for the guest, the concierge team, the hotel, and Azure Yachts.
Prepared for Soho House Los Cabos · July 2026
The Objective
Not a Charter.
A Managed Luxury Experience.
Rather than simply selling a yacht charter, guests receive a fully coordinated luxury experience with one point of contact from reservation through the end of the charter.
This partnership is designed to create a premium hospitality product — not to resell yacht charters. The guest is not paying more for the same yacht. The guest is purchasing a professionally managed luxury experience that begins at the hotel and continues through every stage of the charter.
What the Guest Receives
The Azure Signature
Experience
Everything Included
This justifies the premium over booking a yacht independently.
Example Economics
One 4-Hour Charter
Broken Down
A transparent look at the selling price, cost structure, and how the partnership margin is shared.
Selling Price — Experience Package
| Public Yacht Rate | $5,500 |
| Experience Package Premium | +$500 |
| Guest Price (before IVA) | $6,000 |
| IVA (16%) | $960 |
| Total Guest Pays | $6,960 |
Cost Structure
| Yacht Net Rate | $4,000 |
| Transportation | $95 |
| Concierge Commission (15%) | $900 |
| Remaining Partnership Margin | $1,005 |
Partnership Split — Shared Equally
Soho House
$502.50
Per charter
Azure Yachts
$502.50
Per charter
This is in addition to the concierge team earning their individual 15% commission.
Monthly Projection
Five Charters / Month
At Scale
A conservative projection based on 5 charters per month at the example economics above. Peak season (November–May) may significantly exceed these figures.
Total Guest Sales
$30,000
Partnership Margin Generated
$5,025
Concierge Commissions (15%)
$4,500
Partnership Margin — Split Equally
Hotel
$2,512.50
per month
Azure
$2,512.50
per month
The concierge team would also receive $4,500 in individual commissions during the same period — meaning every stakeholder benefits from every charter.
The Framework
Why This Model
Works for Everyone
The Guest Wins
The Concierge Wins
The Hotel Wins
Azure Wins
Long-Term Vision
A Premium Hospitality Product,
Not a Resold Charter
This partnership is designed to create a premium hospitality product rather than simply resell yacht charters. The guest is not paying more for the same yacht — they are purchasing a professionally managed luxury experience that begins at the hotel and continues through every stage of the charter.
Partnership
Strategic, long-term, and exclusive — not a referral arrangement.
Growth
Higher booking volume with opportunity to sell premium upgrades.
Experience
One point of contact from reservation through the end of the charter.
Let's Talk
Ready to Build Something
Extraordinary Together?
We'd love to present this in person, walk through the economics, and discuss how we can tailor the partnership to Soho House Los Cabos.
AZURE · Curated Yacht Charters · This proposal is confidential and intended solely for Soho House Los Cabos.